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Market Your Home RIGHT To Attract Buyers

Jacki Adams

Jacki joined Ginny Lee Deptula team in 2016.  She is responsible for making the process of selling or buying your home be a smooth transaction. She i.

Jacki joined Ginny Lee Deptula team in 2016.  She is responsible for making the process of selling or buying your home be a smooth transaction. She i.

Jan 24 6 minutes read

You have 7-10 seconds to make the BEST first impression. Ginny Lee and her team of professional have just the right marketing strategy to make your home stand out from the competition. We use the latest technology, social media tactics and marketing strategies to ensure your home achieves the maximum number of possible buyers. The more buyers equals more interest, more offers, possible bidding war and ultimately more money for you. 

According to the National Association of Realtors over 51 percent of buyers found the home they purchased online. 

In studying where and how Buyers choose a home, we’ve created a specifically targeted marketing system to make sure your home gets in front of every possible Buyer to gain the maximum exposure. 

Check out our marketing packages:

Diamond Marketing and Prospecting Plan

Pre-List: Prior to hitting the market we . . .

- Complimentary consultation to discuss staging and de-cluttering. We go room to room to analyze how to best to display your home through the eyes of a buyer

- Complimentary home cleaning (before we list if need be OR just before closing)

- Professional high resolution photographs and video 

- A market analysis of current active, pending and sold compares to establish the right price to get your home SOLD

- Study of demographics in your neighborhood to target the best buyer pool for your home “Where will the Buyer most likely come from?"

- Access to our list of preferred vendors if you need any work prior to listing your home 

High resolution photos, Aerial and Video:  

I cannot stress enough how IMPORTANT and effective high quality professional quality photography is when you are selling your home. It’s the best way for Buyers to experience your home before physically seeing it. Our photographers have years of experience and highly trained eye to create vivid images showcasing your home in the best possible light. This is essential for attracting the right Buyer. 

Non-Professional vs Professional

- If your home is vacant we can discuss providing virtual staging to “help the Buyer” visualize what it would be like living there. 

Matterport 360 degree tour available. Now Buyers can virtually walk through your home from the comfort of their computer. (example)

- HD Slide Show (example)

- Aerial Photos 

- Your home’s tour will be loaded on to our YouTube channel (hyper link our youtube channel) YouTube is the world’s second largest search engine! (example) 

And there is much more WE do to make sure your property receives as MANY eyes as possible. 

Social Media Marketing

- Specifically targeted and designed Facebook boosted/promoted posts to reach in excess of 12,500 people Here is an example  

- We incorporate Twitter, LinkedIn, Instagram, Pinterest, Snapchat and Facebook Live promotions

Email Marketing: 

- We blast/announce your home to our database of nearly 8,000 people, including potential Buyers and every single agent in town, via specifically target email blast with photos and links to your specific property.

- Eblasts to the over 4,000 brokers in the area

- Additional eblasts as needed, we can also monitor who and how many have clicked the links and requested more information 

Internet Reach: 

- The internet is the #1 way in which new Buyers discover their next home. With our website (hyperlink) your home will be displayed using the best technology designed for all mobile devices, so the Buyer can see clearly your home from anywhere. Not to mention it is listed on every major search engine, as well. 

- And when they come to our site we can capture their info so we can instantly follow up!

- Placement on Zillow, Trulia and Realtor.com (example)

- Your home will be entered on the MLS for super exposure, from where it will be syndicated to over 1,000 of searchable websites worldwide

Prospecting and other Marketing: 

- Broker Open houses for local real estate agents, one of which might have just the right Buyer. We serve refreshments, promote the event on Facebook Live, blast it to our entire database, and do everything we can to ensure the right agent brings your home to the attention to his or her Buyers. 

- Mega Open House the third weekend (if your home is still on the market). Consists of 50-100 door knocking, personal invites delivered to your neighbors to invite them to view your home (who better to promote the neighborhood than the folks already living there!)

- Custom signage with directional signs strategically placed

- Just listed post cards with up to 100 cards sent to homes in your neighborhood, announcing the listing and promoting your homes custom features 

- Homes and Land Magazine: Full color ad books highlighting your property and delivered to a targeted group of Buyer prospects, agents and brokers.

Post MLS marketing service: 

-Personal concierge showing service and Showing Suite follow up feedback from Buyers and agents

-Formulated to maximize the amount of feedback from every showing (4-texts, 4-emails and 4-calls)

-Seller portal and access 24 hours a day from any mobile device or computer. 

-No more wondering did the agent show the house and when. You will received a notice every time the lockbox is accessed in real time. 

-Feedback once given is sent directly to your portal and via email 

Silver Package Marketing and Prospecting Plan:

-Includes all of the above except:

-Matterport 3D virtual tour 

-No demographics study

-Reduced Facebook campaign budget

-Reduced Postcard campaign

-Complimentary house cleaning not provided

-Complimentary virtual staging discounted cost 

-Traditional open house vs mega open house 


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